Ethical Shopper? Here’s Some Sustainability-Focussed Brands Making Rad Shit
Green all the way.
Fashion 9m

How we spend our money affects the world around us.

In case you haven’t heard, fashion is traditionally not the most sustainable industry in the world. In fact, with the rise of fast-fashion, it’s one of the worst industries to be involved with from an environmental point. The numbers are staggering: the fashion industry produces 10% of all humanities carbon emissions, is the second-largest consumer of global water, with 85% of all garments ending up in landfill due to people buying more items and wearing them less than previously.

Fucked up, right? Yes, it certainly is. But it’s not all doom and gloom, many labels are aware of this and looking to make a positive change in the industry. Here’s a selection of some of our faves:


Specialists in boho fashion, Byron Bay label SPELL is going from strength to strength establishing a firm foothold in the global fashion market. They have also outlined a plan to reach targets for 2025 to make SPELL as sustainable as possible including; using organic predominantly cotton, making 40% of their garments from sustainable fibres, rethinking dye practices and more. Check out their full plan is right here.


View this post on Instagram


Tonal lovin’ in our Seashell Gown 🍂 ♡

A post shared by S P E L L (@spell) on

Childe Eyewear

Another product of Byron Bay, Childe Co are equally as dedicated to sustainability as they are to providing eyewear for Australia’s rock and rollers. They use a 100% bio-degradable and recyclable cellulose acetate made from cotton and wood pulp fibres and organic pigments/dyes as opposed to conventional chemical plasticisers, which is made all the more impressive by the fact that they’ve been doing this from the get-go, having only launched back in 2018. Head here to read more about Childe.


Dedicated to being “part of a new breed of company” that put integrity above trends, New York label Noah are striving to make the world a better place one shirt or sweat at a time. Looking to create an open dialogue about how they package and ship items, the label invites shoppers to engage with them via their website and share their thoughts on matters as such which we believe is a step in the right direction. Head here to read more about Noah’s sustainability practices.


View this post on Instagram


Winter in Coney Island.

A post shared by Noah Clothing (@noahclothing) on


In a bid to avoid fashion trends and create a product that people will cherish long after the next big thing becomes available, Aussie activewear brand Nagnata have decided to move away from strict season releases, preferring to focus on ‘movements’. It’s a revolutionary approach that is combative to fast fashion and many of its pitfalls, and we’re backing it 100%. Read more about Nagnata’s many sustainable practices and targets right here.


One of Australia’s leading women’s fashion labels, Bassike are also deeply dedicated to sustainability. So much so that they break down nearly every fabric and textile they use on their website, explaining what they are doing to minimise its impact on the planet. There’s too much to mention, but you should check out the list right here for yourself.


Do you know what happens to discarded gill nets in the ocean? Nothing, the nasty things fester there waiting for the next fish, dolphin, shark, turtle, whale, etc to fall victim and get stuck in it. That’s where ReefCycle comes in. This WWF initiative takes the gill nets from the oceans and turns them into sunglasses for us to wear, with each pair meaning less netting in the ocean. They also donate 50% of proceeds from ReefCycle go to WWF conservation work like advocacy for a Net-Free North. Get yourself a pair right here:


Vowing to consciously source every material and component of everything they produce, Aussie label KITX are one of the most dedicated companies getting round. Hell, they also make great clothing at the cutting edge of fashion. Their website outlines their efforts to be as transparent as possible which is incredibly admirable, and we only wish every company in the world had this attitude – it would truly be a better place. Check out everything they are doing right here:


Words by Harry Webber January 16, 2020
Editors Pick